Skip to main content Skip to navigation

Business

Marcia Steele Hoover ’90 at Nike World Headquarters in Beaverton, Oregon. Bill Wagner
Summer 2013

Marcia Steele Hoover ’90—Running with a mission

Nike World Headquarters is its own strange utopia. A visit to the well-groomed grounds just south of Portland starts in the parking area with sounds of children from the outdoor play yard of the child development center. A walk into the campus meanders between four-story office buildings named for great athletes and coaches, and then past geese on grass and a group of women doing jumping jacks and stretches on a plaza in front of Lake Nike before starting their run.

The plaza connects to a cafeteria, one of six eateries on the property, where Marcia Steele Hoover breezes in wearing running shoes and two … » More …

Summer 2013

Something Old Something New—A history of hospitality

When Washington State College introduced its hospitality program in 1932, no one had yet imagined an airport hotel, a drive-through restaurant, a convention center, or the boom of international travel. Eighty years later, as the industry grows in new and unexpected ways, the School of Hospitality sends its graduates out to meet its evolving needs.

» More ...
John Bryant
Spring 2013

John Bryant ’88—Here for the beer

John Bryant’s first taste of the beer business was pouring pints for fellow Washington State University students at the Cougar Cottage. Since then, the 1988 communications graduate has helped build microbreweries in Oregon and Colorado into some of the most successful and respected in the country.

Now he is hoping to do the same in Spokane with the recently rebranded No-Li Brewhouse. Since he arrived, sales have soared and the brewery is winning awards and attention across the United States and overseas.

“The guy is moving 100 miles per hour all the time,” says Jeff Allen of the Odom Corporation, which distributes No-Li beers … » More …

Spring 2013

Passing the Smell Test

The act of smelling starts out as chemical detection but often ends up as an emotional trigger

Among all the modern variations on evolution are several hundred shoppers who two years ago wandered into a home decoration store in northern Switzerland. For most of them, it was just another chance to buy some plates or a basket, with the exception of a researcher asking them to fill out a questionnaire at the cash register. But after nearly a month of monitoring customers, researchers noticed that one group of about 100 spent on average significantly more money. The customers told the researchers as much, and receipts … » More …

girl trying 3D4U
Spring 2013

Replays for all

The idea of having control of his view of a sporting event struck Sankar “Jay” Jayaram in 2009 while he was watching a Seahawks game on TV and wishing he was in the stands.

“I had never been to a Seahawks game and I wished I could put on a 3D headset and be in the stadium,” says the Washington State University mechanical engineering and computer science professor.

Fortunately Jayaram, an expert in virtual reality modeling, had been working for several years on an immersive 3D experience for use on exercise machines. His startup firm 3D-4U Solutions holds patents on the technology which creates 180- or … » More …

Wall Street
Spring 2013

Sick stocks

It’s cold and flu season. And no one is immune, not even Wall Street.

That’s the notion Brian McTier, a WSU Vancouver-based business school faculty member, and his colleagues explored when examining the impact of influenza on the U.S. stock market. McTier has been examining external events that might affect the stock market that weren’t normally modeled. Those effects include class action suits in securities, electronic funds transfer errors driven by sentiment, and the flu.

For the study, which is being published in the Journal of Financial and Quantitative Analysis, the authors started with the hypothesis that high rates of influenza could affect trading as … » More …

Spirits rising
Winter 2012

Spirits on the rise

The morning is cool on Samish Island, with a fog hanging over the water. But inside an old chicken coop, it’s steamy and sweet. A beer of barley mash is bubbling not too far from the door, tall copper stills stand like sentinels on the left, and the back is layered with metal shelves stocked with small white oak barrels.

During Prohibition, boats loaded with whisky from Canada would slip through the San Juan Islands and land just down the beach from here. According to family lore, Mary Lou Caudill’s uncle was often on board. “He worked on the boats bringing alcohol in from Canada,” … » More …

Fall 2012

The China Connection

Business professor Jerman Rose first went to China in 1995 as part of a Washington State University hospitality program to train hotel managers in the Shangri La Hotel Group. Recognizing the growing opportunity for business students from both China and the United States, he decided to learn Chinese and look for an academic partner for WSU’s international business program.

By 1998 he had helped establish a relationship with Southwestern University of Finance and Economics (SWUFE) in Chengdu, Sichuan Province. Almost 15 years later, says Rose, the college has established a WSU Center at SWUFE and facilitated many undergraduate, graduate, and faculty exchanges.

For Rose, the … » More …