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Political advertising

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Fall 2016

Get out the tweet

Social media’s effect on political participation and civility

In the nonstop flow of Twitter, Facebook, and other social media, it’s hard to avoid comments and news about politics, especially in a presidential election year. Many worry the geyser of political rhetoric and uncivil comments might discourage some from participating.

That’s not always the case, says Porismita Borah, an assistant professor in the Murrow College of Communication at Washington State University since 2012. As a doctoral student at the University of Wisconsin and at WSU, she researches emerging technology and how it affects politics. She coauthored a study in 2008 that found young people became … » More …

Cover of The Persuasive Power of Campaign Advertising
Summer 2012

The Persuasive Power of Campaign Advertising

campaign advertising book cover

Travis N. Ridout and Michael M. Franz
Temple University Press, 2011

Another major election year has arrived and with it, the inevitable onslaught of political advertisements. Do those ads influence the way we vote, or do they just provide the background noise and distraction that build cynicism toward the modern democratic process?

Those are critical questions asked by Washington State University associate professor of political science Travis Ridout and his … » More …