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Communication

Illustration by David Wheeler
Spring 2013

Believe it or not

When a public policy issue, say climate change or health care reform, becomes politicized, people with strong partisan leanings sometimes have a hard time dealing with facts.

Douglas Blanks Hindman, an associate professor in the Edward R. Murrow College of Communication at Washington State University, researches this effect, which he labels the “belief gap” between knowable and testable claims and partisan perception of those claims.

Communication researchers have long had a theory about a knowledge gap, which says the mass media does not distribute information about science and public affairs equally, and over time the difference between what highly educated and less educated people actually … » More …

Winter 2011

Five ways to focus your attention

If attention were a coin, it would be slipping through our fingers countless times a day. Here are a few simple tips to help you keep a grip.

Do one thing at a time. Such advice is easy to ignore when you just want to check your phone while someone is talking to you. But it’s nearly impossible to pay attention to two things at once. “Even with pretty easy tasks” says Lisa Fournier, an associate professor of psychology at Washington State University whose research focuses on selective attention, it can still be hard to successfully divide your mental faculties. And before you brag about … » More …