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Cover of The Persuasive Power of Campaign Advertising
Summer 2012

The Persuasive Power of Campaign Advertising

campaign advertising book cover

Travis N. Ridout and Michael M. Franz
Temple University Press, 2011

Another major election year has arrived and with it, the inevitable onslaught of political advertisements. Do those ads influence the way we vote, or do they just provide the background noise and distraction that build cynicism toward the modern democratic process?

Those are critical questions asked by Washington State University associate professor of political science Travis Ridout and his colleague … » More …

Winter 2001

Life’s twists and turns lead WSU alumna to success

“At Washington State, I found … professors who encouraged us to formulate our own thoughts and opinions.” —Jodi Vevoda

At one time or another, we’ve all formulated plans for where we want to be five, 10, 20 years down the road. But life has a way of making its own plans for us. No one knows that better than Jodi Vevoda, vice president of advertising for USA TODAY.

After graduating in 1979 from Washington State University, where she focused on interior design, she interviewed at several design firms. She was surprised to receive the same advice from each of them: Gain experience in sales … » More …