
The Persuasive Power of Campaign Advertising
Travis N. Ridout and Michael M. Franz
Temple University Press, 2011
Another major election year has arrived and with it, the inevitable onslaught of political advertisements. Do those ads influence the way we vote, or do they just provide the background noise and distraction that build cynicism toward the modern democratic process?
Those are critical questions asked by Washington State University associate professor of political science Travis Ridout and his colleague … » More …