Is Self-Employment for You?
Anyone can start a business, but only a few can sustain one. That’s the premise of Paul. E. Casey’s new book, Is Self-Employment for You?
Casey Communications Inc., the company he founded in Seattle in 1988, is still going strong. He attributes his success in selling and placing broadcast and print advertising to hard work, continuous “cold calls,” and “street smarts.” In his book, he shares some of the mistakes those in business for themselves make, and discusses how those pitfalls can be avoided.
It’s not the business plan that dictates whether you will be successful, but rather your experience—particularly life experiences, Casey contends. Some … » More …