Conexión rises to a burgeoning market
Where demographers see change, Lauri (Smith) Jordana ‘88 sees opportunity.
Jordana is the founder of Conexión Marketing in Seattle, which is dedicated to marketing companies to the rapidly growing Hispanic/Latino market.
When Jordana graduated from Washington State University in foreign language and literature, she immediately left for Spain, which she’d fallen in love with during her year abroad, intending to spend the rest of her life there. But her life plans were pre-empted when she got homesick and returned to Washington after a year.
Back home, with fluent Spanish, she embarked on a series of positions with various companies, helping them reach Hispanic consumers. She … » More …