The Rebrand: No-Li Brewhouse
A collection of the new look labels and logos from No-Li Brewhouse in Spokane.» More ...
Video: Shopping with Oranges—Simple scents in retail
Simple scents, such as orange, can work better for retailers when they want to encourage shoppers in their stores.» More ...
John Bryant ’88—Here for the beer
John Bryant’s first taste of the beer business was pouring pints for fellow Washington State University students at the Cougar Cottage. Since then, the 1988 communications graduate has helped build microbreweries in Oregon and Colorado into some of the most successful and respected in the country.
Now he is hoping to do the same in Spokane with the recently rebranded No-Li Brewhouse. Since he arrived, sales have soared and the brewery is winning awards and attention across the United States and overseas.
“The guy is moving 100 miles per hour all the time,” says Jeff Allen of the Odom Corporation, which distributes No-Li beers … » More …
You want impact? Well, we’ve go impact
Since September, serendipitous Seattleites have been treated to a billboard campaign about the high quality of Washington State University’s programs and faculty. The billboards are part of a statewide advertising campaign that debuted last spring in newspapers from Seattle to Spokane. Showcasing the University’s faculty, staff, and students, the campaign is designed to appeal to high-achieving students and their parents. It demonstrates high-quality, intense learning opportunities between WSU faculty and students. In addition to newspaper ads, the campaign includes airport displays, radio and television spots—and, of course, billboards.
Through November, look for WSU’s “World Class. Face to Face” billboards at Denny Way and Wall Street, … » More …
A more effective nag
Gig Harbor: Laureen Lund markets the town she loves
Laureen Lund (’82 Comm.) recently celebrated her fifth anniversary as the person who sells Gig Harbor to the world. She seems to do her job well. At least, that’s why I’m sitting in her office in Gig Harbor’s city building in mid-August.
“The best use of our dollars is public relations,” she tells me, without a trace of irony or triumph. “If I can get somebody to do an article, it costs me nothing.”
I let that sink in for a minute. So-do I feel exploited?
Nah, not a bit. I’m having a fine time.
As for Lund, she just seems very pleased that she’s … » More …
Conexión rises to a burgeoning market
Where demographers see change, Lauri (Smith) Jordana ‘88 sees opportunity.
Jordana is the founder of Conexión Marketing in Seattle, which is dedicated to marketing companies to the rapidly growing Hispanic/Latino market.
When Jordana graduated from Washington State University in foreign language and literature, she immediately left for Spain, which she’d fallen in love with during her year abroad, intending to spend the rest of her life there. But her life plans were pre-empted when she got homesick and returned to Washington after a year.
Back home, with fluent Spanish, she embarked on a series of positions with various companies, helping them reach Hispanic consumers. She … » More …