Spring 2013
Video: Shopping with Oranges—Simple scents in retail
Simple scents, such as orange, can work better for retailers when they want to encourage shoppers in their stores.
» More ...Smell
Spring 2013
Passing the Smell Test
The act of smelling starts out as chemical detection but often ends up as an emotional trigger
Among all the modern variations on evolution are several hundred shoppers who two years ago wandered into a home decoration store in northern Switzerland. For most of them, it was just another chance to buy some plates or a basket, with the exception of a researcher asking them to fill out a questionnaire at the cash register. But after nearly a month of monitoring customers, researchers noticed that one group of about 100 spent on average significantly more money. The customers told the researchers as much, and receipts … » More …