Since September, serendipitous Seattleites have been treated to a billboard campaign about the high quality of Washington State University’s programs and faculty. The billboards are part of a statewide advertising campaign that debuted last spring in newspapers from Seattle to Spokane. Showcasing the University’s faculty, staff, and students, the campaign is designed to appeal to high-achieving students and their parents. It demonstrates high-quality, intense learning opportunities between WSU faculty and students. In addition to newspaper ads, the campaign includes airport displays, radio and television spots—and, of course, billboards.

Through November, look for WSU’s “World Class. Face to Face” billboards at Denny Way and Wall Street, near the Group Health Building, and also at SW Spokane and Fourth Ave. S. In February they move to 15th Ave. and Shilshole Ave. NW, and to Alaskan Way and S. Horton St.

So move over, Huskies. The Cougars are in town.