Winter 2023
Drive with Cougar Pride
Washington State University Cougar license plates, highly visible throughout the Pacific Northwest, not only symbolize Cougar pride but also serve as a means of supporting WSU scholarships. » More ...
License plates
Winter 2017
The #1 license plate
Driving around the state of Washington, Cougar license plates are impossible to miss. In fact, they are the number one specialty license plate on the road, dwarfing all others. What many do not know is that these crimson plates mean a lot more than just Cougar Pride; with $28 of each plate supporting WSU student scholarships, this program raised over $600,000 last year.
Since the WSU Alumni Association assumed responsibility for managing the license plate program and launching its cool crimson plate design, the program has exploded. Today, the Cougar plate is proudly displayed on nearly 23,000 vehicles (and counting!). The growth of this program … » More …
Winter 2016
Road rave
We have a bunch of ways to express our pride: waving the flag, joining the Alumni Association, yelling “Go Cougs!” But considering how much time we spend in our vehicles, what better way to tell the world you’re an alum than a crimson Washington State University license plate?
You certainly won’t be alone. WSU plates outnumber every other specialty plate in the state, and can be spotted all over the Northwest. Almost 21,000 plates grace the roads and highways—more than all state collegiate plates combined, and more than twice as many as the University of Washington.
It’s not just about pride. Each license plate sends … » More …
Summer 2015
Cougar pride on the road and into scholarships
Philip Behrend and Kayla Leinweber are two students helped by scholarships funded from the crimson WSU license plates.
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Summer 2013
Cougars pounce on new plates
Frequent sightings of the new Cougar license plates all around Washington prove that the WSU Alumni Association’s three-year endeavor to get the plate approved has paid off.
Since the release of the crimson-colored plates with the WSU Cougar logo in January 2012, more than 7,000 alumni and friends have purchased them. More than half are first time WSU plate holders, 4,200 and counting.
That’s good news for Cougar fans and even better news for students. The new plates have generated more than $110,000 in new scholarships.
While many sport letters and numbers assigned by the state, a number of Cougs and fans have doubled up … » More …
Spring 2012
Renewing your plates
Get Your “Crimson to Go”
New Cougar Plates Hit the Road
For several years the Washington State University Alumni Association has had designs on a new WSU license plate. This January, plans to replace the blue, white, and Cougar logo plate with an all-crimson plate came through. Now alumni and friends can license their cars, show their affinity for WSU, and raise money for scholarships.
The first Cougar license plate was introduced in 1995 to wide appeal. About 3,000 sold in the first few months of the program. By 2000, that number had … » More …