Driving around the Pacific Northwest, Cougar license plates are practically impossible to miss.

They are the number one specialty license plate in Washington state, with more than double the number of any other university in the state.

Man in WSU hat and shirt gives two thumbs up in front of his WSU-themed license plate
Cougar license plates are displayed on nearly 23,000 vehicles in Washington. (Courtesy WSU Alumni Association)

These crimson plates mean more than just Cougar pride. They mean Cougar support. Twenty-eight dollars from the cost of each specialty plate goes to supporting scholarships for Washington State University students. Last year, the program brought in more than $640,000.

Today, the Cougar plate is displayed on nearly 23,000 vehicles⁠—and counting. The growth of this program means that an ever-growing number of WSU students receive scholarship support, helping them to complete their education.

To obtain a Cougar license plate, drivers must be a Washington state vehicle owner. Cougs can accept the standard alphanumeric crimson plate or opt to add a custom message. Motorcycle license plates are also available under the same program.

Not a WSU alum? No problem. Anyone who owns a vehicle in Washington state can purchase a Cougar plate.

To those who proudly sport Cougar plates on their vehicles already, the Washington State Alumni Association thanks you. Be sure to post photos of your Cougar plates, tagging WSUAA for a chance to be featured on WSUAA’s social media pages.

Learn more about WSUAA’s license plate program at alumni.wsu.edu/license.