Alumni Giving

Summer 2024

License to Coug

It’s one of the ways to say “Go Cougs!” without saying “Go Cougs!”

It’s also a means of supporting students through scholarships, recognizing fellow Washington State University alumni and fans on the road, and showing Cougar pride.

More than 23,000 crimson Cougar license plates travel Washington roadways—more than double any other university in the state. (Take that, Huskies.)

One of the best things about that high number—besides outdoing the Dawgs—is $28 from each WSU license plate supports student scholarships. Last year, that meant more than $640,000.

To celebrate, Washington State Magazine asked holders of Coug license plates to share the stories behind and photos … » More …

Winter 2017

Driving around the state of Washington, Cougar license plates are impossible to miss. In fact, they are the number one specialty license plate on the road, dwarfing all others. What many do not know is that these crimson plates mean a lot more than just Cougar Pride; with $28 of each plate supporting WSU student scholarships, this program raised over $600,000 last year.

Since the WSU Alumni Association assumed responsibility for managing the license plate program and launching its cool crimson plate design, the program has exploded. Today, the Cougar plate is proudly displayed on nearly 23,000 vehicles (and counting!). The growth of this program … » More …