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TikTok

Teenagers searching online with mobile phones and tablet
Spring 2024

TikTok Rx: Youth turn to social media for health advice

Young people have lots of questions about diet, exercise, and sexual health. TikTok is one of their most trusted venues for finding out information.

“They’ll go to TikTok and ask questions,” says Nicole O’Donnell, assistant professor at Washington State University’s Edward R. Murrow College of Communication. “They’re learning about health mostly through other people’s stories rather than some of the traditional health information you might get online.”

But are they getting good health advice? In a recent study, O’Donnell analyzed health content on TikTok. Influencers with motivational stories were prevalent, while content from credentialed health providers was lacking.

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Kaitlyn Thornton in baseball cap, flannel shirt and jeans in front of crates of pears
Fall 2023

Kaitlyn Thornton

Agriculture looks pretty fun in Kaitlyn Thornton’s hands.

Big trucks, small trucks, pears and apples, belt buckles and boots, and lots of music.

Thornton, who’ll graduate from the Carson College of Business in December 2023, is an ag influencer on TikTok and Instagram with hundreds of thousands of followers.

Through videos and photos she educates her followers on what it takes to operate a more than 400-acre orchard in north-central Washington. For example, that “dust” on apples in the family orchards? It’s natural clay sprayed on the fruit to prevent sun damage. And imperfect fruit tastes … » More …

Dean Janikowski wearing cowboy hat at high school football game with his mom Heather.
Fall 2023

More than a kick

Dean Janikowski is the kicker for Washington State University’s football team, a 2022 graduate and currently an MBA student at WSU. He also has a great time on Instagram and other social media with photos and videos playing football for the Cougs, riding dirt bikes, and kicking spicy Chicken McNuggets.

In this episode, Dean talks with Washington State Magazine writer Becky Kramer about raising money for the Heather Janikowski Foundation, a charity named for his mom, who died of cancer.

Dean also talks about how he started his sports career in soccer, NIL (name, image, and likeness), and his … » More …