World’s fair

In spite of nearly universal name recognition and a client list that runs through the Pacific Northwest alphabet, Rockey himself rarely shows up in the press. In this age of Google, it's unnerving to go looking for someone who you know permeates a civic and business culture, and he just isn't there.

Shortly after Jay Rockey '50 arrived in Seattle to handle the public relations for the 1962 World's Fair, the Seattle Post-Intelligencer ran an editorial claiming it could not see how the fair could possibly make it. "Do you really know what you're doing?" Rockey's wife asked him. Turns out he did.