Public relations

Summer 2004

Pathfinder Award winner recognized early in career

Washington State University alumnus Brad Rawlins has earned one of the nation’s top scholarly awards in public relations.

The assistant professor of communications at Brigham Young University received the Pathfinder Award November 20 in New York City. He was recognized by the Institute of Public Relations for “a whole body of work through a number of years.”

Rawlins’s research examines ethical practice in public relations, especially moral decision making. He hopes to use concepts such as authenticity, accountability, and responsibility to show the need for transparency in communications.

“If you can help an organization become more transparent, then that organization has to account for what … » More …

Fall 2005

Thinking about Washington State

Adapted from a talk the author delivered April 2005, upon receiving the Washington State University Eminent Faculty Award.

I am honored, pleased, and humbled by the recognition that has been bestowed upon me. I’d like to take this time to share some thoughts with you.

First I want to tell you about the nature of science. Newton said it best: “If I have seen further, it is by standing on the shoulders of giants.” What is true for Sir Isaac Newton, one of the greatest physicists of all times, is certainly true for a physicist with significantly fewer accomplishments. The shock wave research effort at … » More …

Fall 2007

The Rockey Style

In spite of nearly universal name recognition and a client list that runs through the Pacific Northwest alphabet, Rockey himself rarely shows up in the press. In this age of Google, it's unnerving to go looking for someone who you know permeates a civic and business culture, and he just isn't there.

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Fall 2007

It Happened at the World's Fair

Shortly after Jay Rockey '50 arrived in Seattle to handle the public relations for the 1962 World's Fair, the Seattle Post-Intelligencer ran an editorial claiming it could not see how the fair could possibly make it. "Do you really know what you're doing?" Rockey's wife asked him. Turns out he did.

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