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Tree Top

Fall 2010

Tree Top: Creating a fruit revolution

Book review

In the September 10, 1951, issue of Life magazine is a picture of a bulldozer mounding apples in the Yakima dump. Seven acres of apples worth $6 million dollars rotted as pigs rooted through them, the result of failing foreign markets and high tariffs. At the time, if Washington’s apples didn’t sell, orchardists paid $5 a ton to have their culls hauled off to rot.

Culls are rejected from the fresh fruit market due primarily to shape, size, or color, but they are perfectly sound for such traditional uses as juice. The photograph aptly illustrated the need for a processing company like Tree … » More …