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Social and Economic Sciences Research Center

Winter 2017

Going postal

While digital communication has made a lot of things easier—like video calling someone on the other side of the world—it has made collecting public opinion and behavior data more challenging.

Government agencies rely on that data from censuses, public opinion, and behavior surveys to make extensive policy and financial decisions that impact quality of life, such as healthcare measures that curb smoking.

Don Dillman, a Washington State University Regents Professor in sociology and internationally renowned survey methodologist, has dedicated his career to improving the design of surveys to collect that information.

When he started his career in the 1970s, he had to worry about … » More …