The China Connection
Business professor Jerman Rose first went to China in 1995 as part of a Washington State University hospitality program to train hotel managers in the Shangri La Hotel Group. Recognizing the growing opportunity for business students from both China and the United States, he decided to learn Chinese and look for an academic partner for WSU’s international business program.
By 1998 he had helped establish a relationship with Southwestern University of Finance and Economics (SWUFE) in Chengdu, Sichuan Province. Almost 15 years later, says Rose, the college has established a WSU Center at SWUFE and facilitated many undergraduate, graduate, and faculty exchanges.
For Rose, the … » More …