Fall 2018
Designer labels
Every wine has a tale and deserves a wine label that can tell that story
That’s what motivates Jim Carey (‘78 Comm.) and Jim Craig from Doubleknot Creative in Seattle, a branding and design firm that has carved out a niche crafting the artwork that graces many Washington vintages.
The designers have seen wine labels in Washington evolve along with the varietals and the state’s wine industry as a whole. Washington wines continue to build reputation and credibility, and going against big hitters like California’s Napa Valley, “world-class wine deserves world-class packaging,” says Craig, the creative director of the firm.
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