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Winter 2011

WSM Reader Survey Results: So what do you think?

Most of you really like us. Some of you don’t. A very few of you (2 percent) ignore us, but hardly anyone outright hates us. That’s the gist of the reader survey many of you recently participated in. Either way, we’re listening. And the most striking point of the survey was that you do indeed read us.

We haven’t done a reader survey in quite a while, not because we’re not interested, but because they’re expensive. There comes a time, however, when an editor needs something a little more systematic, even more than your informal comments and letters, in gauging his readership. Fortunately, that time … » More …