Skip to main content Skip to navigation

NCAA

Illustration David Wheeler
Winter 2011

Collegiate Athletics in the 21st Century

“Just Win, Baby!” was the motto made famous by legendary Oakland Raiders owner Al Davis. His philosophy was that simple. Along the way the Raiders gained a reputation as one of the dirtiest, most penalized, but successful teams in professional football. Collegiate athletics seems to have adopted Davis’s philosophy as compliance and education are threatened by the very big business of college sports.

In Ballers of the New School: Race and Sports in America, I contend that the system of college athletics no longer works for the realities of the 21st century. There is simply too much media exposure and money at stake. For example, … » More …