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Entrepreneurs

Summer 2004

Toys, Games, and Unique Gifts: Entrepreneurial spirit drives Edmistons

Two niche markets-toys/games and a Web site for gifts-have taken husband-and-wife entrepreneurs into new territories.

Steve Edmiston is president of Seattle’s Front Porch Classics. The company creates retro-feel toys and games. Melody Wickline Edmiston has created a Web-based consumer retail site specializing in high-quality and hard-to-find gift ideas. The couple lives in Des Moines. Both are Washington State University alumni.

Before joining the game company, Steve had created a Dread Pirate game as a Christmas gift for their daughters, 12 and 8. The game eventually developed into one of Front Porch Classics’ leading products.

Melody (’84 Bus. Adm.) watched the marketing of that game, later … » More …

Fall 2004

Is Self-Employment for You?

Anyone can start a business, but only a few can sustain one. That’s the premise of Paul. E. Casey’s new book, Is Self-Employment for You?

Casey Communications Inc., the company he founded in Seattle in 1988, is still going strong. He attributes his success in selling and placing broadcast and print advertising to hard work, continuous “cold calls,” and “street smarts.” In his book, he shares some of the mistakes those in business for themselves make, and discusses how those pitfalls can be avoided.

It’s not the business plan that dictates whether you will be successful, but rather your experience—particularly life experiences, Casey contends. Some … » More …