Jamie Peha (’78 Hotel & Rest. Admin.) has helped propel the rise of Washington wines and increased the industry’s community value over her more than 40 years of business experience. Under Peha’s leadership as executive director in 2024, for example, Auction of Washington Wines events raised $4.25 million for Seattle Children’s Hospital, Washington State University’s Viticulture and Enology Department, and industry grant partner Vital Wines, which provides health care and other resources to vineyard workers.
Because of this and more, Peha was named one of Puget Sound Business Journal’s 2024 Women of Influence. The recognition “is truly an honor,” Peha says. “It’s a testament to the hard work, resilience, and collaboration that shaped my career, and I am proud to represent the power of women in leadership. It’s also a reminder that influence isn’t just about success; it’s about making a meaningful difference in the lives of others.”
After graduation from WSU, she worked as a restaurant manager, gaining exposure to wine brands before transitioning to inventory management in the Los Angeles area, where she worked closely with California and Washington wines. This hands-on experience piqued her curiosity in the wine industry.
Peha built several successful businesses, including her company, Peha Promotions, which specializes in marketing strategy and event solutions.
“As my career in event production grew, I developed a deep appreciation for Washington wines and was inspired to promote the state’s wine industry,” Peha says.
During her earlier tenure at the Washington Wine Commission, the number of Washington wineries grew from 80 to more than 350. She also launched the Taste Washington event series, established the Washington Wine Restaurant Awards, and guided retail and on-premises Washington Wine Months.
Read more about Peha and her work.