Former Washington State University quarterback Luke Falk (’17 Soc. Sci.) was the Pac-12 Offensive Player of the Week six times, started in 40 games, and set a WSU record with 27 wins. In 2017, his final season with Coug football, Falk won the Burlsworth Trophy, awarded to the nation’s top former walk-on.
Falk shares the secrets to his college-ball success in his new book, The Mind Strength Playbook: Master Your Mind. Elevate Your Game. (2025, Maison Vero). It’s a self-development guide that underscores the need for athletes to train not only their bodies but their minds. But the lessons from Falk translate to anyone.
“Mind strength is the ability to master your inner world so you can handle anything the outside world throws at you,” Falk says. “It’s not about perfection. It’s a tool in your toolbelt.”
Falk talks to Washington State Magazine editor Larry Clark about the book, Coach Mike Leach, Coug football, and lessons that everyone can use to succeed no matter what the world throws at you.
Learn more
Coach Luke Falk’s Mind Strength
Review of The Mind Strength Playbook (Summer 2026 Washington State Magazine)
Finding his mind strength (2026 profile of Falk, Washington State Magazine)