Kellie Zimmerman (’01 Busi.) is no stranger to the Seattle tech scene. And she’s on a new adventure in the industry.

She spent over 15 years building and leading teams in companies such as Concur and Avalara.

Kellie Zimmerman. Courtesy Brightloom

Zimmerman is now CEO of Bellevue-based startup Brightloom, which leverages AI and data to help restaurants such as El Pollo Loco, Ruby Tuesday, and Jamba Juice accelerate their marketing and customer engagement.

In this episode of Viewscapes, she talks about the twists and turns of the tech industry and her career after graduating in 2001 from Washington State University’s Carson College of Business, with an emphasis in Management Information Systems.

Zimmerman returned to the world of startups when she joined Brightloom in 2020.



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