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Communication

Fall 2004

Broadcasting as public service: Peter Jennings refreshes the Murrow vision

What would veteran newsman Peter Jennings tell students seeking a career in broadcasting today?

His wife posed the question to him when they were in Pullman for Washington State University’s 30th Edward R. Murrow Symposium April 14. The answer came that evening in Jennings’s presentation, after he accepted the Murrow Award for Lifetime Achievement in Broadcasting from WSU.

“If you believe that broadcasting is a public service, then please come into the profession,” he told the largely student audience of 2,500 in the Beasley Performing Arts Coliseum theater.

ABC’s World News Tonight anchor had been on assignment in Iraq a week earlier and shared some … » More …

Summer 2004

Pathfinder Award winner recognized early in career

Washington State University alumnus Brad Rawlins has earned one of the nation’s top scholarly awards in public relations.

The assistant professor of communications at Brigham Young University received the Pathfinder Award November 20 in New York City. He was recognized by the Institute of Public Relations for “a whole body of work through a number of years.”

Rawlins’s research examines ethical practice in public relations, especially moral decision making. He hopes to use concepts such as authenticity, accountability, and responsibility to show the need for transparency in communications.

“If you can help an organization become more transparent, then that organization has to account for what … » More …

Fall 2009

Virtually WSU

Swoop around Bryan Hall clock tower like Superman. Examine tiny details of the Sistine Chapel murals. Enter Tut’s tomb. Float in a cell next to the mitochondria. All within 15 minutes.

What sounds like a fever dream becomes a reality within the virtual three-dimensional world Second Life, a world now joined by a replica of part of WSU’s Pullman campus.

WSU joins hundreds of universities and colleges with a presence in Second Life. Many of these institutions have classes, conferences, experiments, art galleries, and innovative 3-D displays. The virtual WSU will host distance degree classes beginning this fall.

Second … » More …

Frontline: Pullman

Sitting at Rico’s next to Frontline executive producer David Fanning was a defining moment for one Washington State University broadcasting student.

Senior communication major Kate Yeager was among a small group of broadcast students who closed the bar with Fanning and Frontline producer Mike Kirk after the Murrow Symposium. Kate was playing host to the Edward R. Murrow Award recipients from the PBS investigative reporting program.

The group discussed media, politics, and today’s hottest issues around a large table at the pub in downtown Pullman.

“We had this big table,” she says. “He was like a rock star-it was like walking in with Elvis.”

Fanning … » More …

Winter 2008

Murrow’s door

First came the doorknob.

The workers in the office of Washington State University’s school of communication didn’t know what to expect when the first of two shipments arrived from New York last spring. But they opened the box, took out the old doorknob and passed it around, wondering what sort of door it belonged to, wondering whose hands had touched it.

A few weeks earlier Darby Baldwin, an assistant in the dean’s office, had called two CBS retirees on the East Coast because the husband had written a thoughtful opinion piece about his time working with Edward R. Murrow. It turned out that Joe … » More …

Spring 2006

Digital Daddies

Aaron Johnson and Cliff Knopik, the odd couple of young parenthood, sit together in Johnson’s Puyallup dining room while his newborn daughter, Brooklyn, sleeps in a bedroom nearby. His wife, Heather, makes dinner in their small apartment kitchen.

A laptop, two microphones, and a soundboard clutter the round table in front of them, as they settle in for a half-hour of Who’s Your Daddy, a radio show-like podcast of not-so-typical guy talk: choking hazards, umbilical chords, creepy children’s books, and breast feeding in public. Nothing’s sacred for these two young fathers who feel their quirky take on parenthood is worth sharing.

Aaron and Cliff met … » More …

Fall 2004

Global Media: Menace or Messiah?

Revealing the answer to the question posed by the title of this book by David Demers, associate professor of communication at Washington State University, will not deprive anyone of a reason to read it. Global media, the planet-embracing corporations like Time Warner and Disney that bring us information and entertainment, are neither menace nor messiah. Few prospective readers would suspect the latter. The book’s value lies in its refutation of the former, a charge popularized by Noam Chomsky and other Jeremiahs of the left.

The charge—that the corporatization and consolidation of media organizations lead inevitably to their uncritical acceptance of powerful institutions and failure to … » More …